Constructive customer input can lose its strength when passed down through internal staff such as sales, field service and customer support. Similar to the game "telephone tag," each group hears what they want or need to hear, and the message changes along the way to the right people ... if it reaches them at all.

Clearly, it's much wiser to establish a direct connection by conducting customer surveys — resulting in unfiltered, candid feedback about your organization. Through this research, your customers can let you know how your organization compares to major competitors, sharing their all-important perspective on where your strengths and challenges lie.

TNS Employee Insights will work closely with you to understand your business objectives and identify which customers to include in the survey. And since customer surveys typically are not anonymous, you'll have the ability to develop a customer knowledge database to track responses.

Our customer surveys can monitor progress in key areas including:

• Overall company customer satisfaction
• Individual customer satisfaction
• Support team performance and development